McKinsey & Co. Session 14: Unleashing Growth through Digital Marketing
Dear Distinguished Guests,
Following McKinsey’s recent webinar on portfolio transformation, we invite you to join our next session on “Unleashing growth through digital marketing,” on Wednesday, July 8, at 16.00 – 16.45 hrs. (Bangkok time).
In the session, McKinsey partner Dilip Mistry, who leads McKinsey Digital Labs in North Asia, and Andrew Roth, digital expert and associate partner, will discuss how digitization is unlocking unprecedented insights into the early stages of consumer decision journey, and changing the way CMOs deliver growth through a modern marketing model. They will also share best practices from companies who have used performance marketing, data-driven technologies, and design-thinking to fuel their marketing efficiency and drive higher conversion.
Moderating the session will be Dr. Tomas Koch, senior partner from McKinsey’s Bangkok office.
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